Google Play | Apps & Games Partner Newsletter
February 2016, Issue 22
In this issue:
New in the Google Play Developer Console
  • Promo Codes: Create promotion codes for apps, games, or in-app products. Learn more
  • Clear third-party IP before release: Send the Google Play App Review team proof of permission to use third-party content. Submit documents
  • New seasonal subscription features: Provide free trials and prorate pricing for late subscribers. Learn more
  • Bulk export subscriptions: Export your subscriptions data from the Developer Console or Google Cloud Storage. Learn more
Understand players better with new Player Analytics features
  • Try a demo of Player Analytics, to see the reports available, with the new sample game.
  • Identify players about to churn or likely to buy with predictive functionality in the Player Stats API.
  • Visualise any sequence of events with the new Funnels report to see how players are progressing.
  • Gain valuable insight into the impact of changes in your games with the new Cohorts report.
Google Play “Deal of the Week” open for submissions
Every Tuesday “Deal of the Week” offers Play store visitors from 14 countries hot deals on a premium app and a premium game. Nominate your qualifying app or game.
Understand the Digital Single Market (DSM) strategy
Designed to eliminate barriers within the EU for digital goods and services, the DSM strategy has been active recently. The proposals could significantly help or hinder the Android ecosystem. Let us know if you’re interested in learning more or getting involved.
Meet Google teams at upcoming events
  • Mobile World Congress 2016 (Feb 22-25, Barcelona)
    World’s largest gathering of the mobile industry, organised by the GSMA. Register
  • Google Developer Day at GDC 2016 (Mar 14, San Francisco)
    Connect and learn from Google and other game developers over a day of deep dive round tables, learning, and announcements. Join us or watch the live stream. More info
  • Google Cloud Platform NEXT 2016 (Mar 23-24, San Francisco)
    Explore the latest developments in cloud technology at the largest GCP community gathering. Register
Developer stories: SGN, DJiT, Wego, and more
  • Using Store Listing Experiments, SGN found that changing the background color of the Cookie Jam app icon increased conversions by 8 percent. Watch the video
  • Music app developer DJiT generates 50 percent of its revenue and 70 percent of new downloads on Android, thanks to the improved audio latency on Android M. Watch the video
  • Online travel marketplace Wego’s app redesign using material design increased monthly user retention by 300 percent and reduced uninstalls by up to 25 percent. Watch the video
  • Cat Studio HK increased their daily revenue by 50 percent with AdMob IAP house ads. Read the case study
  • Appkruti Solutions LLP doubled their income from Crazy Helium Video Booth using AdMob mediation. Watch the video
With App Invites, Fabulous and Yummly grow their installs
  • App Invites boosted installs via referrals for Fabulous an app by Duke University's Center for Advanced Hindsight. These users also have double the lifetime value of other referred user. Read the case study
  • Yummly is seeing installation rates from App Invites about 60 percent higher than other sharing channels, which they track accurately in Google Analytics. Read the case study
Get support bringing your Project Tango idea to life
The best app or game ideas submitted to Project Tango will receive support and funding to bring them to life and be featured on select launch devices. Supported by Google and Lenovo.
AdMob launches global student app challenge for students
Students are invited to build an app, make money with AdMob, and compete to win some awesome prizes. The Challenge runs from January 2016 until June 2016 and is open to students globally.
Latest courses from Google and Udacity
Over 30 self-paced training courses are available covering Android development, mobile-web development, entrepreneurship, and cloud and backend development.
Find your local Google Developer Group
There are over 550 Google Developer Groups (GDG) across the world. They’re your opportunity to meet fellow developers and enthusiasts to talk and learn about Google technologies, including Android. Your local GDG latest news is on the GDG app.
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The Google Play Team
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