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Expanded billing choice and lower fees
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Learn how Google Play is evolving with more billing flexibility, lower fees, and an updated Level Up program to ensure you have the tools and adaptability needed to help your business thrive.
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New Level Up guidelines
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Deliver a high-quality player experience and accelerate your business growth. Our refreshed guidelines help you drive player engagement and unlock lower service fees.
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Policy deadlines and reminders
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Starting October 28, 2026:
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Contacts permissions: Developers must use the Android Contact Picker for apps that do not require broad contact access. This more secure, easy-to-integrate alternative minimizes data collection and improves user safety.
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Location permissions: To better protect user privacy, the location button is now the recommended minimum scope for apps requiring precise location. This update aligns with our sensitive permissions requirements and data minimization standards.
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What’s new in Play and Android
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Prioritizing memory efficiency for Android 17
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Android 17 is introducing app memory limits to safeguard device stability and multitasking. Learn five essential optimization strategies you should adopt to future-proof your apps and avoid forced terminations.
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Got 60 seconds? We're explaining secure developer account transfers
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We're walking you through the official way to transfer account ownership within Play Console, how our seven-day cooling-off period gives your team time to notice and block unauthorized hijack attempts, and how verifying the new owner ensures a safe transition.
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Thank you,
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Your Google Play team
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Interested? You can subscribe here.
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© 2026 Google LLC
1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA
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