What’s new for games in Android and Google Play

November (Q4) 2022 GAMES QUARTERLY Evolving Play for another decade of developer success LEARN MORE We’re launching tons of new features to help you build a more sustainable app or game business and deliver improved experiences for everyone. LEARN MORE What’s new in Google Play • Rewarding high-quality apps and games to help your business acquire and engage users. • Redefining technical quality to align with user experience, supported by new features in Android vitals. • Updated Play Commerce including strategic guidance to see how your game’s revenue metrics impact your business goals. GOOGLE PLAY CONSOLE Spotlight on: Trust and safety • New features and programs to better partner with you and keep Google Play safe. • New Families program expansions and policy updates to help everyone build safer apps for kids and highlight your app’s quality for families. • Latest PolicyBytes overview including Families Self-Certified Ads SDK, guidance on deceptive ads, and more. WATCH NOW Diversity, equity, and inclusion in gaming Google has partnered with top game companies to make DEI part of their mission. Discover how NetEase Games, Level Infinite, HoYoverse, and Lilith have embraced DEI and unlocked growth and innovation. LEARN MORE Captivate and delight US Hispanic mobile gamers Discover insights into what motivates US Hispanic gamers and how their behavior and aspirations are similar or different to players from Latin America. LEARN MORE Practical Advice for Growing Games in Diverse Markets In this Deconstructor of Fun podcast, discover insights into how you can grow your games in diverse markets. LEARN MORE #WeArePlay: Meet Filipe from Brazil Filipe founded Aoca Game Lab to share Brazilian culture and history with the world. His first title ÁRIDA: Backland’s Awakening is set in the remote desert of Canudos. Discover his story and others from around the world through #WeArePlay, the series celebrating you, the global community creating apps and games businesses on Google Play. WATCH NOW 2022 Puzzle Mobile Genre Report Innovating for the latest insights is critical to finding global success. Learn about what puzzle mobile players are thinking and doing in our latest genre report. LEARN MORE Explore the battle royale genre report Jump into the vast world of mobile battle royal games. Get an overview of what makes the audience for these games so dedicated, core engagement KPIs, monetization best practices, and more. LEARN MORE Google Play reveals the studios selected for the $2M Indie Games Fund Big congratulations to the 10 games studios selected for the $2M Google Play #IndieGamesFund in Latin America. Learn more about the developers and their amazing indie games from Argentina, Brasil, Guatemala and Peru. LEARN MORE Upcoming Google Play and Android policy deadlines January 2023 • Deceptive Ads policy May 2023 • Target Level API policy (extension) • Families Self-Certified Ads SDK policy June 2023 • Migrate from SafetyNet Attestation to Play Integrity API MORE UPCOMING DEADLINES Thanks for tuning in, Your Google Play team ARCHIVE | SUBSCRIBE Connect with us