Build Teacher Approved apps

Parents look for apps and games that are both enriching and entertaining for their kids. To help them, we’ve developed the Teacher Approved program, in which teachers and children’s education and media specialists recommend high-quality apps for kids on Google Play.

About the program

We consulted with experts to develop a framework for rating apps for kids. Teachers and specialists rate Designed for Families apps based on this framework.

  • Design, appeal, and enrichment
  • Age appropriateness
  • Appropriateness of ads, in-app purchases, and cross-promotion

Teacher Approved apps:

  • Are eligible to appear and be featured on the Kids tab on Google Play
  • Display the Teacher Approved badge
  • Include a section on the app’s Google Play details page that shows what makes the app stand out
Kids tab on Google Play

Google Play app details

This article will help you understand what teachers and specialists look for when evaluating your app. If you want additional training on this topic, visit Google Play's Academy for App Success.

About the ratings

Teachers and specialists evaluate your app using criteria that includes but is not limited to the details listed here.

Design quality

Word or sound design

Language, vocabulary, and audio are high quality and appropriate for the app’s target age group(s), including:

  • Written text
  • Voiceover
  • Sound effects
  • Character dialogue
  • Music

Interaction design

User interface is easy for a child in the target age group(s) to use and understand, including:

  • Buttons
  • Menus
  • Navigation
  • Required gestures

Visual design

Visuals are high quality, appropriate, and attractive for children in the target age group(s), including:

  • Art
  • Animation
Appeal to children

Engages and delights kids in the app’s target age group(s), including:

  • Ability to capture a child’s attention
  • Excitement
Enrichment potential

Supports healthy development, with or without a focus on education, including:

  • Creativity and imagination
  • Positive messages
  • Learning impact
Age appropriateness

All app content must meet appropriateness standards for your app’s youngest target age group. Avoid inappropriate content in categories such as:

  • Violent or scary content
  • Sexual, provocative, or objectifying content
  • Crude language or humor
  • Unhealthy, illegal, or dangerous content
Appropriateness of ads, in-app purchases, and cross-promotion

Ads, in-app purchases, and cross-promotion, if present, are appropriate and compliant with the Families ads and monetization policies.

Teachers and specialists look at how ads, in-app purchases, and cross-promotion affect the overall quality of the experience for a child under 13.

Who’s eligible

Only apps that participate in the Designed for Families program (DFF) program and pass the DFF requirements are eligible to participate in the Teacher Approved program. If your app participates in DFF and meets review requirements, it will automatically be submitted for inclusion in the Teacher Approved program.

Frequently asked questions

Q: Who is rating my app?

A: We work with pre-K through 6th-grade teachers and children’s education & media specialists who rate apps based on the target age group(s) you chose for your app in Play Console. Teachers and specialists rate apps using their knowledge of children, and apply it to the framework we’ve developed.

Q: Does my app need to be educational to be Teacher Approved?

A: Teachers and specialists in our program look for fun and inspiring apps that kids will love, with or without an educational focus. We think teachers and specialists are specially positioned to use their expertise in child development to look for content that’s not only age appropriate, but also reflects current trends in what kids like.

Q: How long will it take for my app to be reviewed?

A: Teachers and specialists are reviewing apps as quickly and thoroughly as they can. We are unable to provide a timeline for review.

Q: How can I expedite my reviews? Can I talk to someone about speeding up my review?

A: There’s no process for requesting expedited reviews. The order of priority for reviews is at our discretion.

Q: Is my app’s approval status permanent?

A: App ratings are ongoing in the Teacher Approved program. We may review apps and update their status at any time without notice.

Q: Can I talk with someone about why my app wasn’t approved? A: Not at this time. We recommend that you take the relevant courses on Google Play’s Academy for App Success to learn more about what teachers and specialists look for in high-quality apps for children and make sure your updated app follows the best practices outlined in the courses.

Q: Where is the program available?

A: The program is currently launched in the United States, New Zealand, Australia, Canada, India, Ireland, and Great Britain. We plan to roll out globally in the near future.

Q: What happened to the “Family” section and Family star badge?

When we launched the Teacher Approved program, we removed the Family star badge and the Family section on Google Play to better align with users’ expectations. All apps that were in the Family section are still discoverable on the Play Store and appear in search results. Note that this change has no effect on Family Library.

Q: What happens when I update my app? A: If you update your app, it will be re-reviewed. While the app is in review, it will appear in searches on Google Play, but won’t have the Teacher Approved badge or appear on the Kids tab.