Sell subscriptions through Google Play
Google Play's subscription platform gives you the tools and actionable intelligence to attract and retain customers, and grow your subscription businesses. Quickly and easily get set up with Google Play Billing, and then Google Play handles the checkout details so your app never has to process financial transactions. With Google Play Billing, your app uses the same checkout flow that is used for content purchases on Google Play, so users get a familiar, reliable, and secure experience.
Tools for success
Acquire and retain more users using the tools available through Google Play Billing, and the insights provided in the Google Play Console.
Acquire
Flexible billing frequencies, free trials, introductory pricing, and localized pricing help you attract customers.
Retain
Tools like Real-time developer notifications, grace period, account hold, upgrades and downgrades, and subscription restore help you prevent churn by alerting you when a subscriber state changes, and giving users extra time to fix payment issues.
Measure
Acquisition, retention and cancellation reports and data from the user feedback survey in the Play Console give you insights into how your app is performing so you can make intelligent decisions on optimizing your business.
Best practices
Ensure you follow Google Play's policies, including our Subscriptions Policy, and take advantage of our recommendations to fight fraud and abuse when implementing subscriptions in your app.
Resources
Building a subscriptions business for all seasons
How to succeed with subscriptions on Google Play.
How to hold on to your app's subscribers
Insights to help you nurture your subscribers and make it easy for them to stay engaged.
Outsmarting subscription challenges
Solutions to 10 common challenges developers face with subscription businesses.
Using behavioral economics to convey the value of paid app subscriptions
Tips to better convert free users into subscribers.
How to win back subscribers who cancel
Learn how developers spot at-risk subscribers, and win them back if they leave.
Research report: Subscription Apps on Google Play
User Insights to Help Developers Win.
Research report: Behavioral economics
Using behavioral economics to convey the value of paid app subscriptions.
Future-proof your subscription business
Take advantage of new tools to improve your business today and tomorrow.
How to win back subscribers who cancel
Learn how developers spot at-risk subscribers, and win them back if they leave.
Using behavioral economics to convey the value of paid app subscriptions
Tips to better convert free users into subscribers.
Outsmarting subscription challenges
Solutions to 10 common challenges developers face with subscription businesses.
How to hold on to your app's subscribers
Insights to help you nurture your subscribers and make it easy for them to stay engaged.
Grow and optimize your subscriptions with new Google Play features
Hear about the latest Play features that will help take your global subscription business to the next level.
Understand the subscriptions UX journey
Learn how the subscriptions user journey works on Google Play and how to utilize and manage subscriptions features.