Sell subscriptions through Google Play
Google Play's subscription platform gives you the tools and actionable intelligence to attract and retain customers, and grow your subscription businesses. Quickly and easily get set up with Google Play Billing, and then Google Play handles the checkout details so your app never has to process financial transactions. With Google Play Billing, your app uses the same checkout flow that is used for content purchases on Google Play, so users get a familiar, reliable, and secure experience.
Research report: Behavioral economics
Using behavioral economics to convey the value of paid app subscriptions.
Future-proof your subscription business
Take advantage of new tools to improve your business today and tomorrow.
Grow and optimize your subscriptions with new Google Play features
Hear about the latest Play features that will help take your global subscription business to the next level.
Understand the subscriptions UX journey
Learn how the subscriptions user journey works on Google Play and how to utilize and manage subscriptions features.