Sell subscriptions through Google Play

Google Play's subscription platform gives you the tools and actionable intelligence to attract and retain customers, and grow your subscription businesses. Quickly and easily get set up with Google Play Billing, and then Google Play handles the checkout details so your app never has to process financial transactions. With Google Play Billing, your app uses the same checkout flow that is used for content purchases on Google Play, so users get a familiar, reliable, and secure experience.

Tools for success

Acquire and retain more users using the tools available through Google Play Billing, and the insights provided in the Google Play Console.

Acquire

Flexible billing frequencies, free trials, introductory pricing, and localized pricing help you attract customers.

Retain

Tools like real-time developer notifications, grace period, account hold, upgrades and downgrades, and subscription restore help you prevent churn by alerting you when a subscriber state changes, and giving users extra time to fix payment issues.

Measure

Acquisition, retention and cancellation reports and data from the user feedback survey in the Play Console give you insights into how your app is performing so you can make intelligent decisions on optimizing your business.

Best practices

Follow these best practices when implementing subscriptions in your app.

Resources

Building a subscriptions business for all seasons

How to succeed with subscriptions on Google Play.

How to hold on to your app's subscribers

Insights to help you nurture your subscribers and make it easy for them to stay engaged.

Outsmarting subscription challenges

Solutions to 10 common challenges developers face with subscription businesses.

Using behavioral economics to convey the value of paid app subscriptions

Tips to better convert free users into subscribers.

How to win back subscribers who cancel

Learn how developers spot at-risk subscribers, and win them back if they leave.

Research report: Subscription Apps on Google Play

User Insights to Help Developers Win.

Research report: Behavioral economics

Using behavioral economics to convey the value of paid app subscriptions.

Future-proof your subscription business

Take advantage of new tools to improve your business today and tomorrow.

How to win back subscribers who cancel

Learn how developers spot at-risk subscribers, and win them back if they leave.

Using behavioral economics to convey the value of paid app subscriptions

Tips to better convert free users into subscribers.

Outsmarting subscription challenges

Solutions to 10 common challenges developers face with subscription businesses.

How to hold on to your app's subscribers

Insights to help you nurture your subscribers and make it easy for them to stay engaged.

Grow and optimize your subscriptions with new Google Play features

Hear about the latest Play features that will help take your global subscription business to the next level.

Case studies