Google Play's subscription platform gives you the tools and actionable intelligence to attract and retain customers, and grow your subscription businesses. Quickly and easily get set up with Google Play Billing, and then Google Play handles the checkout details so your app never has to process financial transactions. With Google Play Billing, your app uses the same checkout flow that is used for content purchases on Google Play, so users get a familiar, reliable, and secure experience.

Tools for success

Acquire and retain more users using the tools available through Google Play Billing, and the insights provided in the Google Play Console.

Google play tools

Flexible billing frequencies, free trials, introductory pricing, and localized pricing help you attract customers.

feature

Tools like Real-time developer notifications, grace period, account hold, upgrades and downgrades, and subscription restore help you prevent churn by alerting you when a subscriber state changes, and giving users extra time to fix payment issues.

Google play tools

Acquisition, retention and cancellation reports and data from the user feedback survey in the Play Console give you insights into how your app is performing so you can make intelligent decisions on optimizing your business.

Best practices

Ensure you follow Google Play's policies, including our ⁠Subscriptions Policy, and take advantage of our recommendations to ⁠fight fraud and abuse when implementing subscriptions in your app.

Resources

How to succeed with subscriptions on Google Play.

Insights to help you nurture your subscribers and make it easy for them to stay engaged.

Solutions to 10 common challenges developers face with subscription businesses.

Tips to better convert free users into subscribers.

Learn how developers spot at-risk subscribers, and win them back if they leave.

User Insights to Help Developers Win.

Using behavioral economics to convey the value of paid app subscriptions.

Take advantage of new tools to improve your business today and tomorrow.

Learn how developers spot at-risk subscribers, and win them back if they leave.

Tips to better convert free users into subscribers.

Solutions to 10 common challenges developers face with subscription businesses.

Insights to help you nurture your subscribers and make it easy for them to stay engaged.

Hear about the latest Play features that will help take your global subscription business to the next level.

Learn how the subscriptions user journey works on Google Play and how to utilize and manage subscriptions features.

Case studies