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Start on Android

Start on Android by Google helps developers test, iterate, and optimize their app before launching on Google Play. Developers get hands on support, inclusion in Early Access, technical support, and other perks.

Hundreds of startup app and game developers have graduated from the program including 2017 Android app of the year, Socratic, Product Hunt's 2017 mobile app of the year, Astro, and Google Play's “Standout Startup” for 2018, Canva, to name just a few.


Get access to exclusive benefits

If you are a startup app or game developer with an upcoming or recent launch in the works, you can apply to gain access to valuable resources, unreleased features, merchandising opportunities, special programs, and other benefits.


Early Access iconographyEarly Access

To help you in the early stages of development, Early Access offers a showcase on Google Play for selected new apps that are in pre-launch testing.

For developers in pre-launch mode, this provides private, honest feedback from engaged users to help improve apps performance before releasing them to a broader audience.

If you're getting ready to run an open test on Google Play, let us know so that we can consider your title for Early Access.

UI/UX iconographyReceive UI/UX guidance

You can receive user interface and user experience reviews for your app from the Play editorial team before launch. This can help you optimize onboarding experiences, material design implementation, business model execution, user engagement, and other aspects.

Google resources iconographyGain access to Google resources

Start on Android accepted participants receive the Google Cloud Platform's Spark Package which includes $20,000 in Google Cloud and Firebase credits, and 12 months of G Suite for free for up to 10 employees. Participants also have a chance to take part in additional developer programs and special events offered by Google Play, Google Cloud Platform, Google for Entrepreneurs, and Launchpad.

Resources for startups

Find success on Google Play

Read our guide to tools and best practices.

Google Cloud Platform for Startups

Get into the cloud with free credits and more.


Build better apps and grow your business.

Startup with Google

All of Google's resources for startups, now in one place.

Google Developers Launchpad

Mentoring startups to build and scale successfully.

Android Certified Agencies

Jump start your application development process.


Success story

Homage finds success on Google Play with Start on Android

Start on Android by Homage