Start on Android

Start on Android by Google helps developers test, iterate, and optimize their app before launching on Google Play. Developers get hands on support, inclusion in Early Access, technical support, and other perks.

Hundreds of startup app and game developers have graduated from the program including 2017 Android app of the year, Socratic, Product Hunt's 2017 mobile app of the year, Astro, and Google Play's “Standout Startup” for 2018, Canva, to name just a few.


If you are a startup app or game developer with an upcoming or recent launch in the works, you can apply to gain access to valuable resources, unreleased features, merchandising opportunities, special programs, and other benefits.


To help you in the early stages of development, Early Access offers a showcase on Google Play for selected new apps that are in pre-launch testing.

For developers in pre-launch mode, this provides private, honest feedback from engaged users to help improve apps performance before releasing them to a broader audience.

If you're getting ready to run an open test on Google Play, let us know so that we can consider your title for Early Access.

You can receive user interface and user experience reviews for your app from the Play editorial team before launch. This can help you optimize onboarding experiences, material design implementation, business model execution, user engagement, and other aspects.

Start on Android accepted participants receive the Google Cloud Platform's Spark Package which includes $20,000 in Google Cloud and Firebase credits, and 12 months of G Suite for free for up to 10 employees. Participants also have a chance to take part in additional developer programs and special events offered by Google Play, Google Cloud Platform, Google for Entrepreneurs, and Launchpad.

Resources for startups

Read our guide to tools and best practices.

Get into the cloud with free credits and more.

Build better apps and grow your business.

All of Google's resources for startups, now in one place.

Mentoring startups to build and scale successfully.

Jump start your application development process.

Latest videos


Success story

Homage finds success on Google Play with Start on Android

Start on Android by Homage