Designed for Families

If you've built great apps designed for kids or families, the family discovery experience on Google Play is a great way to surface them to parents.


Designed for Families expands the visibility of your family content on Google Play, helping parents easily find your family-friendly apps and games throughout the store. Other features create a trusted environment that empowers parents to make informed decisions and engage with your content.



Only apps and games that are part of the Designed for Families program will show up in searches initiated from the Family section in Apps Home. They'll also be more visible when users are searching for family or kid related content from anywhere in the Play Store.

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The Family button on Apps and Games Home points to an enhanced discovery experience for parents looking for family appropriate content. The Family section includes uniquely merchandised content, family specific categories, and age-based browsing. Apps in the Designed for Families program receive this additional visibility on top of their existing categories, rankings, and reviews elsewhere on the Google Play Store.

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Character pages

Parents can discover content for popular characters from around the globe in one place, including apps, games, movies, TV shows, books, and even music. This provides a powerful way for parents to discover content from familiar brands and beloved characters, and allows you to reach a highly relevant and targeted audience.

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The family section includes special merchandised collections. The themed collections on these pages are curated and limited to content accepted into the Designed for Families program.

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How to participate

Apps that are primarily child-directed must participate in the Designed for Families program. Apps that are not primarily child-directed but are designed for kids and families can opt in for inclusion in the Designed for Families program.


All apps participating in the Designed for Families program must be relevant for children under the age of 13. To participate, there are specific guidelines and policies your apps need to meet, which are assessed in an app content review. Make sure that you're familiar with the policies that your app must comply with. These include content policies, the Developer Distribution Agreement, and the Designed for Families DDA Addendum. Your app must also meet the Designed for Families program requirements.

Program requirements

Visit the Families section of the Google Play Developer Policy Center for information on the policies governing which apps and games can opt-in to Designed for Families.


You can opt-in to Designed for Families from the All Applications page in the Play Console, under Pricing and Distribution.

Developer policies for families apps

Designed for Families program on Google Play is a great way to surface your apps designed for kids and/or families to the right users. Better understand policies and program requirements to take part in the Designed for Families program, including COPPA compliance, and other relevant laws.


Success story

StoryToys finds success with the Family section on Google Play.

Family section by StoryToys