When you publish on Google Play, you put your apps and games in front of people using the billions of active Android devices, in more than 190 countries and territories around the world.

Get discovered

The Play Store experience is continually being improved to help people discover apps and games that they’ll love.
Google Play presents people with personalized collections of apps and games, based on criteria such as the user’s past activity, actions they’re trying to complete, location, and major events. These collections are curated automatically as well as by the Google Play editorial team to ensure they include the best apps and games on offer.

Many people want to be ahead of the crowd and experience the latest app and game innovations first. By running an open test before launch, you can give people early access so they can help you improve app and game quality before you launch. You can also express interest in being part of a collection of early access apps and games.

Whether they’re destined to be big hits or serve a niche, the Editors’ Choice apps and games introduce users to the best in innovation, creativity, and design on Android. We've revamped Editor's Choice with more curation and articles about apps and games we love.
People can discover popular and trending apps and games from a range of charts or browse over 40 popular categories. For parents there’s also a family experience, where they can find trusted family and kid-friendly apps and games easily. In addition to recognizing new apps, the trending algorithm also highlights existing apps that are trending due to improvements in their quality.

Capture early consumer interest and accelerate launch performance with a pre-registration campaign on Google Play.
With Google Play Instant, people can just tap and try an app or game without having to install it first. Google Play Instant experiences are available on the Google Play Store, the Google Play Games app, and wherever links are shared.
Attract new users with Play Pass, a subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases.

Reach new audiences

The Play Store experience is continually being improved to help people discover apps and games that they’ll love.
Build apps that help users connect on the road through Android Automotive OS and Android Auto.
You can distribute your Android apps to Google Chrome OS devices, such as Chromebooks, through Google Play Store.
Ready to publish your VR application to the Google Play Store? These pages will walk you through what you need to know.
A managed version of Google Play is used by enterprises and their employees to access a rich ecosystem of work and productivity apps.
When it comes to children and technology, we all have the same goal: to keep kids safe. Protecting kids and safeguarding their privacy is a responsibility we all share.
Build apps that let users experience your app's immersive content on the big screen. Users can discover your content recommendations on the home screen.
Make every minute matter with Wear OS by Google. Smartwatches that keep you connected to your health, the people and info you care about, and your Google Assistant — all from your wrist.
Success story

Omnidrone builds a better game with Early Access on Google Play.

How people can pay

With Google Play billing, you have granular control to charge for apps, in-app products, and subscriptions. It’s fast, easy, and safe for users to make payments using various methods in over 135 countries.
People around the world can use their credit or debit card on the Play Store. After adding card details to their Google account, people can purchase paid apps and games, in-app products, and subscriptions seamlessly.
Adding payment options and coverage where credit and debit cards aren’t common, people have the option to add their app, in-app, or monthly or longer subscription purchase to their mobile phone bill.
Available over the counter in popular retail outlets, Google Play Gift cards are a popular present or expression of thanks. Recipients load the card to their account, using a unique code on the card, and use the funds towards purchases. You can also offer people promotion codes,which you set up in the Play Console.
People can use Google Pay to pay for physical goods and services from apps or the web, and to make purchases in bricks-and-mortar stores.
Provide users of PayPal the convenience of using the payment methods they have set up already. After adding details of their PayPal to their Google account, people can purchase paid apps and games, in-app products, and subscriptions seamlessly.

Get support

The Google Play Console Help Center contains information to guide you through the console’s features. When you have specific account, publication, or transaction issues, you can contact our support team for help.
When you have specific account, publication, or transaction issues, you can contact our support team for help.
Our goal is to protect the integrity of Google Play, which benefits our developer community and the end user.
Tweet us using #AskPlayDev with general questions and feedback and we’ll reply back from @GooglePlayDev where we regularly post news and tips to help developers succeed on Google Play.

More Google Play features

Games are more fun with the Google Play Games app.
Share purchases with up to 5 family members using Google Play’s Family Library.
Our machine learning systems scan more than 50 billion apps every day.