A powerful experience for entry-level smartphones. It's the best of Android, built with new and reimagined apps, so even the most affordable Android smartphones present the optimum experience.

Check out the optimization requirements
Success story

Android Developer Story: Flipkart

Learn how the Flipkart team was able to do reduce app size and optimize memory usage in their app for Android (Go edition) devices.

Android (Go edition) by Flipkart

Android (Go edition) requirements

Delivering a high-quality experience to users on entry-level devices requires some optimizations to your app and game.

Target Android Oreo

Ensure that your app or game is targeting (at least) Android Oreo (API 26). Android Oreo is packed with a ton of battery and performance improvements that will ensure your app or game runs well on these devices.

Optimize app size

Apps should be less than 40MB on device, while games should be less than 65MB on device. While these devices provide more storage out of the box than ever before, ensuring your app or game has a light footprint is key to preventing users from maxing out their storage.

Optimize memory usage

Ensure that your PSS (measured as the sum of the private memory of your app plus your app's proportional usage of public processes) under 50MB for apps and under 150MB for games. Users don't want slow phones, and they expect their phone to be lightning quick.

No ANRs, No Crashes

Nothing is worse than an app that freezes or crashes. Our studies have shown that users will abandon and uninstall apps quickly, if apps crash frequently. Leverage Android Vitals to understand and address problems with application not responding errors, and crashes.

Start your app under 5 seconds

User perception is key here. Ensure that your app or game is able to start (become usable) in under 5 seconds. When an app takes longer than 5 seconds to load, abandonment and drop-off increases.

Android go edition

Discover how to optimize your apps for global markets with Android (Go edition)

The Play Store which is optimized to 10MB (the same Play Store for all Android users), also has promotional opportunities to help you grow in global markets. Discover features and insights about what your users care about the most - such as showcasing size, and how to better optimize your apps using Android (Go edition).

Android go edition

Reduce app size, increase installs

A key requirement to be optimized for Android (Go edition) devices is to ensure your app's size is small (40MB for apps, and 65MB for games) on a user's device. Our studies have shown that reducing app size can lead to more installs.


Receive UI/UX guidance

Your app receives user interface and user experience reviews from the Play editorial team before launch. The team helps optimize onboarding experiences, material design implementation, business model execution, user engagement, and other aspects of your app.


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