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About the Google Play Store

See how the features of Google Play help you get discovered, monetize, and grow.

How users discover apps


Google Play presents users with personalized collections of apps and games, based on criteria such as the user’s past activity, actions they’re trying to complete, location, and major events. These collections are curated automatically and by the Google Play editorial team to ensure they include the best apps and games on offer.


Users discover the most popular and trending apps and games from a range of charts. In addition to recognizing new apps, the trending algorithm can also highlight existing apps that are trending due to improvements in their quality.


Users can browse over 40 popular categories of apps and games. For parents there’s also a family experience, where they can find trusted family and kid-friendly apps and games easily.

Early Access

Many users want to be ahead of the crowd and be first to experience the latest app and game innovations. Early Access lets users do that and get involved as beta testers to help improve app and game quality before public launch. You can express interest in being part of Early Access.

Android Excellence

Android Excellence showcases apps and games that deliver a great user experience and set the bar for design, localization, and technical performance. By meeting the quality guidelines and following our best practices, your app or game could be considered for Android Excellence.

Editors’ Choice

Whether they’re destined to be big hits or serve a niche, the Editors’ Choice apps and games introduce users to the best in innovation, creativity, and design on Android. We've revamped Editor's Choice with more curation and articles about apps and games we love.


Users can find apps by name and keyword searches. For broad search queries, results are presented in collections to help surface different types of apps the user might be interested in.


It's easy for users to discover great games with our new home for games, showcasing trailers and screenshots of gameplay. On it, you'll find two new browse destinations, 'Premium' (for paid games) and 'New' (for upcoming and trending games).

Show off your apps

Store listing

A store listing is where you showcase your app’s features, so users can decide whether they want to install it. Show off your app with an icon, graphics, video, and description. Additional features such as the ratings, reviews, and badges provide more information about each app’s quality, usefulness, and user appeal.

Developer page

Promote your brand with your logo, a graphic and description, and a featured app. From this page, users can easily browse your full list of apps too.

Promote your app

Get your app noticed by running ads that appear across Google networks, including in Play Store search results and post-install recommended app lists.

Run a universal app campaign

Monetize your apps

Paid apps and games

Where ads or in-app purchases might not offer the right experience, sell your apps and games for a one-off payment before the install.

In-app products

Sell in-app digital products in your apps and games. Choose to offer users durable (once purchased, always available) or consumable (available for a limited number of uses or set period) virtual goods. Pricing templates allow you to manage prices for multiple paid apps and in-app products.


Let users access features or content within your app for regular payments with a weekly, monthly, quarterly, half-yearly, seasonal, or annual subscription. Drive conversions, keep subscribers engaged, and manage performance.

Learn about subscriptions features


Offer users a free or low-cost app or game by getting paid to display ads in your apps and games with AdMob. Choose from a range of ad types, including native ad formats, to offer an engaging and seamless user experience.

Get started with AdMob

Ecommerce with Android Pay

Sell physical goods and services from your app using a fast and secure payment mechanisms Android users trust.

Get started with Android Pay

How users can pay

Credit or debit cards in over 135 countries

Users around the world can use their credit or debit card in the Play Store. After adding card details to their Google account, users can purchase paid apps and games, in-app products, and subscriptions seamlessly.

Supported locations for distribution to Google Play users

Direct carrier billing with 140 carriers in 55 countries

Adding payment options and coverage where credit and debit cards aren’t common, users have the option to add their app, in-app, or monthly or longer subscription purchase to their mobile phone bill.

Gift cards at more than 700K locations in over 30 countries

Available over the counter in popular retail outlets, Google Play Gift cards are a popular present or expression of thanks. Recipients simply load the card to their account, using a unique code on the card, and can use the funds towards app and game purchases or in-app purchases. You can also offer your users a gift directly using promotion codes in over 15 countries.

Discover Google Play Gift Cards

PayPal in over 20 countries

Users who have chosen to use PayPal for their online transactions can continue to do so for their purchases.

Android Pay

Users can load details of credit or debit cards from participating banks and financial institutions onto their phone. They can then use these cards wherever Android Pay is accepted including for Play Store purchases, for physical goods and services from apps or the web, and to make purchases in bricks-and-mortar stores.

More about Android Pay

Reach new audiences

Immersive virtual reality

For high quality, immersive VR experiences, build for Daydream-ready smartphones. With a Cardboard viewer users can enjoy bite-sized VR experiences that work with almost any smartphone running Android or iOS.

More about Daydream and Cardboard

Wear OS by Google

Deliver unique features or expand an existing app to interact with users when it isn’t convenient for them to pull out a smartphone.

More about Wear OS by Google

Android TV and Chromecast

Offer users a leanback experience on the big screen with an app or game built for Android TV. Let users cast content from your app to Android TVs and to TVs and speakers connected to Chromecast devices or with Chromecast built-in. More about Android TV and Google Cast.

Android Auto

Provide drivers with control over audio entertainment and help them listen to messages and relevant information to enhance driving safety and pleasure. Built for safety, drivers can interact with apps using the vehicle’s controls, voice, or an optimized display.

More about Android Auto

Designed for Families

Get your apps and games for kids and families discovered more easily. Once your app or game is accepted into the program Google Play's family experience helps parents find suitable, trusted, high-quality apps and games.

More about Designed for Families

Reach enterprises using Google Play

IT admins in businesses, education institutions, and other organizations deploying Android and managing Google Play at scale can make your app available to their users. Free apps can be deployed securely in bulk and paid apps can be bulk purchased.

Deploy to enterprises
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