Google Play Store

When you publish on Google Play, you put your apps and games in front of people using billions of active Android devices, in more than 190 countries and territories around the world.

Get discovered

The Play Store experience is continually being improved to help people discover apps and games that they’ll love.

Omnidrone builds a better game with Early Access on Google Play.

Personalized recommendations

Google Play presents people with personalized collections of apps and games, based on criteria such as the user’s past activity, actions they’re trying to complete, location, and major events. These collections are curated automatically as well as by the Google Play editorial team to ensure they include the best apps and games on offer.

Google Play Instant

With Google Play Instant, people can just tap and try an app or game without having to install it first. Google Play Instant experiences are available on the Google Play Store, the Google Play Games app, and wherever links are shared.

Early Access

Many people want to be ahead of the crowd and experience the latest app and game innovations first. By running an open test before launch, you can give people early access so they can help you improve app and game quality before you launch. You can also express interest in being part of a collection of early access apps and games.

Editors' choice

Whether they’re destined to be big hits or serve a niche, the Editors’ Choice apps and games introduce users to the best in innovation, creativity, and design on Android. We've revamped Editor's Choice with more curation and articles about apps and games we love.

Charts & categories

People can discover popular and trending apps and games from a range of charts or browse over 40 popular categories. For parents there’s also a family experience, where they can find trusted family and kid-friendly apps and games easily. In addition to recognizing new apps, the trending algorithm also highlights existing apps that are trending due to improvements in their quality.

How people can pay

With Google Play billing, you have granular control to charge for apps, in-app products, and subscriptions. It’s fast, easy, and safe for users to make payments using various methods in over 135 countries.

Credit & debit cards

People around the world can use their credit or debit card on the Play Store. After adding card details to their Google account, people can purchase paid apps and games, in-app products, and subscriptions seamlessly.

Direct carrier billing

Adding payment options and coverage where credit and debit cards aren’t common, people have the option to add their app, in-app, or monthly or longer subscription purchase to their mobile phone bill.

Gift cards

Available over the counter in popular retail outlets, Google Play Gift cards are a popular present or expression of thanks. Recipients load the card to their account, using a unique code on the card, and use the funds towards purchases. You can also offer people promotion codes, which you set up in the Play Console.

Google Pay

People can use Google Pay to pay for physical goods and services from apps or the web, and to make purchases in bricks-and-mortar stores.

PayPal

Give your users a great experience on the widest range of devices. Search and filter and save search options, across rich device data for every Google-certified device.

Get support

The Google Play Console Help Center contains information to guide you through the console’s features. When you have specific account, publication, or transaction issues, you can contact our support team for help.

Google Play developer support

When you have specific account, publication, or transaction issues, you can contact our support team for help.

Be part of a trusted store

Our goal is to protect the integrity of Google Play, which benefits our developer community and the end user.

Find us on Twitter

Tweet us using #AskPlayDev with general questions and feedback and we’ll reply back from @GooglePlayDev where we regularly post news and tips to help developers succeed on Google Play.

More Google Play features

Play Games

Games are more fun with the Google Play Games app.

Play Protect

Our machine learning systems scan more than 50 billion apps every day.

Family Library

Share purchases with up to 5 family members using Google Play’s Family Library.