When you publish on Google Play, you put your apps and games in front of people using the billions of active Android devices, in more than 190 countries and territories around the world.

Get discovered

The Play Store experience is continually being improved to help people discover apps and games that they’ll love.
Google Play presents people with personalized collections of apps and games, based on criteria such as the user’s past activity, actions they’re trying to complete, location, and major events. These collections are curated automatically as well as by the Google Play editorial team to ensure they include the best apps and games on offer.

Many people want to be ahead of the crowd and experience the latest app and game innovations first. By running an open test before launch, you can give people early access so they can help you improve app and game quality before you launch. You can also express interest in being part of a collection of early access apps and games.

Whether they’re destined to be big hits or serve a niche, the Editors’ Choice apps and games introduce users to the best in innovation, creativity, and design on Android. We've revamped Editor's Choice with more curation and articles about apps and games we love.
People can discover popular and trending apps and games from a range of charts or browse over 40 popular categories. For parents there’s also a family experience, where they can find trusted family and kid-friendly apps and games easily. In addition to recognizing new apps, the trending algorithm also highlights existing apps that are trending due to improvements in their quality.
Success story

Omnidrone builds a better game with Early Access on Google Play.

More Google Play features

Games are more fun with the Google Play Games app.
Share purchases with up to 5 family members using Google Play’s Family Library.
Our machine learning systems scan more than 50 billion apps every day.