Launch
How to publish, manage, and distribute your app worldwide
Review the checklists to plan your launch
Launch checklist
Follow this checklist to ensure that you take all the steps necessary to launch your app or game successfully.
Localization checklist
Use this checklist to plan the steps you need to take, from development to launch, when adding localizations to your app.
Distribute to the right audiences and form factors
Distribute on the right platforms
Discover the steps required to make sure Google Play publishes your app for the right types of Android device.
Distribute to Android Wear
Learn about developing a Wear app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.
Distribute to Android TV
Learn about developing a TV app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.
Distribute to Android Auto
Learn about developing an Auto app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.
Designed for families
Surface your apps for kids or families to parents through the family discovery experience on Google Play.
Test your app and launch successfully
Use pre-launch and crash reports
Identify layout issues, resolve security vulnerabilities, run diagnostics to help fix crashes, and find other quality issues before launch.
Use closed and open test tracks
Release early versions of your app or game to groups of users you want to involve in closed and open testing.
Test your app in each language
Test localizations thoroughly to catch translation errors and setup issues; involve your local users where possible.
Monitor your stats for unexpected changes
Review your app’s stats regularly to understand how it’s performing and check your alerts to spot sudden changes.
Create a compelling store listing
Make your store listing compelling
Use a unique app icon, expressive images, captivating video, and well-crafted full descriptions to grab potential users’ attention.
Design a great feature graphic
Guidelines and best practices for creating a feature graphic that gives your app the most user appeal.