Launch

How to publish, manage, and distribute your app worldwide

Review the checklists to plan your launch

Follow this checklist to ensure that you take all the steps necessary to launch your app or game successfully.

Use this checklist to plan the steps you need to take, from development to launch, when adding localizations to your app.

Discover the steps required to make sure Google Play publishes your app for the right types of Android device.

Learn about developing a Wear app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Learn about developing a TV app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Learn about developing an Auto app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Surface your apps for kids or families to parents through the family discovery experience on Google Play.

Identify layout issues, resolve security vulnerabilities, run diagnostics to help fix crashes, and find other quality issues before launch.

Release early versions of your app or game to groups of users you want to involve in closed and open testing.

Test localizations thoroughly to catch translation errors and setup issues; involve your local users where possible.

Review your app’s stats regularly to understand how it’s performing and check your alerts to spot sudden changes.

Use a unique app icon, expressive images, captivating video, and well-crafted full descriptions to grab potential users’ attention.

Guidelines and best practices for creating a feature graphic that gives your app the most user appeal.