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Release updates progressively to ensure a positive reception

Google Play allows you to release an update to your app to subsets of all your users, then progressively to larger portions of your user base. During these rollouts you can monitor crash reports and feedback for any issues, then take action to fix damaging issues.

Why it works

Using staged rollouts help ensure that the smallest number of users are affected by any issues you may have missed during testing. If you do find issues, you can suspend the rollout while you correct them before rolling out to more users, or the update if necessary, protecting your app’s reputation.

How to do it

  1. In the Google Play Console, click All Applications.
  2. Select the app you’d like to release with a staged rollout and click APK.
  3. In the Production tab, choose the rollout percentage of users you want to receive your app.
  4. Save and publish your updated app.
  5. Monitor crash reports and user feedback.
  6. Halt the rollout before it gets to the full percentage of users, if you see more issues than you expected.
  7. If necessary, correct any issues.
  8. Resume the rollout with the same or a new APK. You can also update the APK at any time during the rollout stage, without halting it first.
  9. Roll out to more of your users, until everyone has the update.
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