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Launch

How to publish, manage, and distribute your app worldwide

Review the checklists to plan your launch

Launch checklist

Follow this checklist to ensure that you take all the steps necessary to launch your app or game successfully.

Localization checklist

Use this checklist to plan the steps you need to take, from development to launch, when adding localizations to your app.

Distribute to the right audiences and form factors

Distribute to Android Wear

Learn about developing a Wear app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Distribute to Android TV

Learn about developing a TV app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Distribute to Android Auto

Learn about developing an Auto app, testing its quality, opting in for distribution on Google Play, and tracking your app’s review.

Designed for families

Surface your apps for kids or families to parents through the family discovery experience on Google Play.

Test your app and launch successfully

Use pre-launch and crash reports

Identify layout issues, resolve security vulnerabilities, run diagnostics to help fix crashes, and find other quality issues before launch.

Run alpha and beta tests

Release early versions of your app or game to groups of users you want to involve in alpha and beta testing.

Create a compelling store listing

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For more information about specifying the API level your app requires, read Supporting Different Platform Versions.

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