How to reach a valuable audience for your app
Drive visits to your store listing
AdWords app install ads
Encourage app installs from the Google Search Network including Google Play, YouTube, other mobile apps, and the Google Display Network.
Go global successfully
Conduct thorough research to understand and account for local tastes and preferences when launching outside your home market.
Drive installs from links, search, and YouTube
Help users install your app with links from the places they’re looking for content or to complete an action.
Get referrals with Firebase Invites
Drive installs by enabling your users to share an app or in-app content with people they know through email or SMS.
Understand and improve your store conversions
Understand how you acquire valuable users
Gain insight into how users are finding and acquiring your app from the User Acquisition tab in the Google Play Console.
Run store listing experiments
Find the combinations or text and graphics that drive the most installs by testing various elements of your app’s store listing.
Understand what users are saying about your app
Analyze user reviews
Understand opinions about your app by viewing top trends and performing deeper analysis to identify the issues affecting users the most.