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How to reach a valuable audience for your app

Drive visits to your store listing

Encourage app installs from the Google Search Network including Google Play, YouTube, other mobile apps, and Google Display Network.

Conduct thorough research to understand and account for local tastes and preferences when launching outside your home market.

Help users install your app with links from the places they’re looking for content or to complete an action.

Drive installs by enabling your users to share an app or in-app content with people they know through email or SMS.

Gain insight into how users are finding and acquiring your app from the User Acquisition tab in the Google Play Console.

Find the combinations of text and graphics that drive the most installs by testing various elements of your app’s store listing.

Understand opinions about your app by viewing top trends and performing deeper analysis to identify the issues affecting users the most.