Use Google Analytics for Firebase to identify specific groups within your user population
and create remarketing campaigns to re-engage them.
Why it works
Using Google Analytics for Firebase,
specify the criteria you care about to segment your data in tens of thousands of different ways.
Use these segments to create audience lists of app users, called custom audiences,
to target with remarketing.
When you find something particularly interesting,
you can even create lists directly from your reports.
How to do it
Add the Firebase SDK to your new or existing app.
Data collection begins automatically.
Define custom audiences in the Firebase console based on device data, custom events,
or user properties.
Use your custom audiences to target users with messages, promotions,
or new app features using other Firebase tools, such as Notifications and Remote Config.
Use audience lists to serve in-app purchase ads and experiences
to users who are likely to purchase content,
while continuing to serve traditional ads to users who are unlikely to make
Use AdWords remarketing campaigns
to reach out to users who haven't visited your app in a while
by creating an audience list.