How to build and grow your app's revenue streams

Implement the right monetization strategy

Choose the right monetization model

Learn about the monetization options available on Google Play and combine them into a strategy that maximizes your app’s revenue.

Sell digital goods or services with Play's billing system

Enhance the revenue from your free-to-download or ad-funded apps by selling durable or consumable digital goods.

Sell digital subscriptions with Play's billing system

Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.

Sell physical goods and services with Google Pay

Simplify and streamline your e-commerce purchase funnel using Google Pay to let users buy physical goods or services with their credit or debit cards.

Get paid to show ads with Google AdMob

Show users ads from over 1 million Google advertisers, ads that fit right in with your app, using Google AdMob native ads.

Increase your paying users

Improve conversion with Google Analytics for Firebase

Optimize your conversion strategies using the insights into user behavior provided by data on up to 500 in-app events.

Protect your apps from refund abuse

Understand how players interact with your app, the workings of your in-game economy, and set and manage targets to grow revenue.