Understand and apply the Google Play policies to create a trusted app

  • Develop
  • Launch
  • Marketing
  • Family & kids apps

Make sure you’re familiar with Google Play policies and guidelines, and apply them to your apps.

Why it works

User trust is key to the success of Google Play. The apps users download must not contain offensive or harmful material, treat user data inappropriately, or behave in unexpected ways. By following Google Play policies and guidelines, you’ll create apps that contribute to the overall trust users have in Google Play.


  • Review the Policy Center. It’s recommended that you review the Policy Center whenever you're unsure if your app violates policy.
  • Describe your app appropriately. Every translation of your app description needs to be compliant with the metadata policy, so take time to describe your app appropriately in order to avoid metadata policy violations.
  • Use images you have the rights to. Your app icon and any graphic assets in your Store Listing should only include images you have the rights to use. If you have been granted permission to use assets owned by others, you can notify the app review team using this form. Make sure all text and images used in your Store Listing are appropriate for all ages.
  • Rate your app accurately. When answering the content rating questionnaire, it’s important to provide accurate responses in order to receive an accurate rating.
  • Handle user data with care. User data can include information provided by a user, collected about a user, or collected about a user’s interactions with the app or device. If your app is collecting personal or sensitive user data, handle it securely and include a privacy policy in your Store Listing and in your app.
  • Make sure ads in your app are policy compliant. It’s against policy to show ads that are disruptive or deceptive, including ads that pose as system notifications, ads that aren’t dismissible, or ads that appear after a user closes the app. Ad content should not include adult images, violence, or anything else that would violate the restricted content policy. Check with your ad provider to learn about filtering options.
  • Don’t forget the restricted content policy. Check your app and your Store Listing for any restricted content, such as adult content, violence, or drugs. If any content in your app is user-generated, take additional precautions in order to provide a policy compliant app experience. Check out the user generated content policy to learn more.
  • Update your email preferences. Make sure to update your email address on the account details page in your Play Console so that we can contact you if any policy issues arise.
  • Fix any policy issues found in review. Your app may still get rejected or suspended after review even if you’ve checked your app against the policies. However, many violations can be fixed by following the steps in the “Notification from Google Play” email you received.
  • Reach out to us for support. If you disagree with a policy violation, or if you’d like help resolving your policy issue, you can contact our policy support team.