Privacy Sandbox
An initiative to develop technologies that protect privacy and provide tools to build thriving digital businesses:
- Develop new features to keep your information private.
- Enable publishers and developers to keep online content free.
- Collaborate with the industry to build new internet privacy standards.
Privacy Sandbox features are being implemented for both the Web and Android, to phase out third-party cookies, limit covert tracking, and strengthen privacy.
Get started
Find the right set of resources for your needs.
Prepare for third-party cookie restrictions
Get ready for third-party cookie restrictions by learning about Chrome's proposed third-party cookie deprecation timeline and new Tracking Protection feature.
Explore the Private advertising APIs
Learn about the Privacy Sandbox solutions for enabling advertising use cases without third-party identifiers.
Develop for the buy side
For advertisers and DSPs who are interested in buying ad space and measuring the performance of ads.
Develop for the sell side
For publishers and SSPs who are interested in selling ad space and measuring the performance of ads.
Latest news
The latest news and updates on Privacy Sandbox
Validating the security of the Aggregation Service
Sharing updates on the Aggregation Service coordinators, and results of an independent security assessment.
Chrome's third-party cookie deprecation trials: grace period extended
The grace period for Chrome's third-party cookie deprecation trials is being extended until June 30, 2024.
FedCM updates: Domain Hint API
Chrome 123 introduces FedCM Domain Hint API. With the Domain Hint API, developers may provide a better UX by only showing the federated login accounts from the domain that they accept.
View all articles
See all the news, posts, and updates from the Privacy Sandbox blog.